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Marketing Transformed

A companion blog for marketers making transformation masterpieces

Eiffel Tower Las Vegas authentic social media

It Only Looks Real at First Glance

October 20, 2017October 30, 2017Pamela Sufi Leave a comment

Most information for marketers about social media focuses on execution best practices, without regard to the underlying concept that makes social media so valuable, authenticity.

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London Phone Box blur altered perspcetive

Changing Perceptions in Agile

October 6, 2017October 30, 2017Pamela Sufi Leave a comment

Beyond adapting to a new structure, a significant — and sometimes disconcerting — change of perspective is required in a transformation towards Agile Marketing.

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sea lion group look alikes challenger brand

Just Another Pretty Face

September 22, 2017October 30, 2017Pamela Sufi Leave a comment

Vendors who are not the industry leader but want to stand out in a crowded marketplace of look-alikes are described as “challenger brands.”

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spear fishing children targetted marketing

Spearfishing 101

September 8, 2017October 30, 2017Pamela Sufi Leave a comment

Transformation towards account-based marketing needs to include unique marketing plans, personalization, and building a trusted relationship with the account.

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Little Red Riding Hood storytelling in marketing

Once Upon a Time

August 25, 2017October 30, 2017Pamela Sufi Leave a comment

One major trend that many organizations are integrating into their marketing transformations is a deeper focus on storytelling.

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dart board 2 darts bullseye

Second Time Lucky

August 11, 2017October 30, 2017Pamela Sufi 1 Comment

Technology provides ways for you to have a second chance at reengaging buyers, based on what they did. This is known as behavioral retargeting.

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pounds to butterfly customers are more than money

More Than Just Money, pt. 2

July 28, 2017October 30, 2017Pamela Sufi Leave a comment

Customers with whom you have a trusted relationship will be willing to help you in areas core to your business, including supporting other customers and helping innovate.

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pounds to butterfly customers are more than money

More Than Just Money, pt. 1

July 14, 2017October 30, 2017Pamela Sufi 1 Comment

There is more value to having strong, long-term customer relationships than just revenue. One is how well these advocates support new business.

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fishing net sri lanka marketing volume lead targets

No More Fishing with Nets

June 30, 2017October 30, 2017Pamela Sufi 1 Comment

Some organizations choose to orient themselves along the furthest edge of the customer-centricity spectrum by changing their sales and marketing orientation towards account-based marketing (ABM).

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Space Shuttle Take Off marketing launch

And Launch!

June 16, 2017October 30, 2017Pamela Sufi Leave a comment

There is still a great deal that needs to be done in terms of sales-marketing alignment once you’ve launched your campaign.

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Recent Comments

  • It Only Looks Real At First Glance | Marketing Transformed on Second Time Lucky
  • Just Another Pretty Face | Marketing Transformed on Two Unique Styles
  • Changing Perceptions in Agile | Marketing Transformed on Your Personal Treasure Map
  • Once Upon a Time | Marketing Transformed on Of Dogs and Demographic Profiles
  • Spearfishing 101 | Marketing Transformed on No More Fishing with Nets

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