It Only Looks Real at First Glance
Most information for marketers about social media focuses on execution best practices, without regard to the underlying concept that makes social media so valuable, authenticity.
A companion blog for marketers making transformation masterpieces
Most information for marketers about social media focuses on execution best practices, without regard to the underlying concept that makes social media so valuable, authenticity.
Beyond adapting to a new structure, a significant — and sometimes disconcerting — change of perspective is required in a transformation towards Agile Marketing.
Vendors who are not the industry leader but want to stand out in a crowded marketplace of look-alikes are described as “challenger brands.”
Transformation towards account-based marketing needs to include unique marketing plans, personalization, and building a trusted relationship with the account.
One major trend that many organizations are integrating into their marketing transformations is a deeper focus on storytelling.
Technology provides ways for you to have a second chance at reengaging buyers, based on what they did. This is known as behavioral retargeting.
Customers with whom you have a trusted relationship will be willing to help you in areas core to your business, including supporting other customers and helping innovate.
There is more value to having strong, long-term customer relationships than just revenue. One is how well these advocates support new business.
Some organizations choose to orient themselves along the furthest edge of the customer-centricity spectrum by changing their sales and marketing orientation towards account-based marketing (ABM).
There is still a great deal that needs to be done in terms of sales-marketing alignment once you’ve launched your campaign.