It Only Looks Real at First Glance
Most information for marketers about social media focuses on execution best practices, without regard to the underlying concept that makes social media so valuable, authenticity.
Changing Perceptions in Agile
Beyond adapting to a new structure, a significant — and sometimes disconcerting — change of perspective is required in a transformation towards Agile Marketing.
Just Another Pretty Face
Vendors who are not the industry leader but want to stand out in a crowded marketplace of look-alikes are described as “challenger brands.”
Spearfishing 101
Transformation towards account-based marketing needs to include unique marketing plans, personalization, and building a trusted relationship with the account.
Once Upon a Time
One major trend that many organizations are integrating into their marketing transformations is a deeper focus on storytelling.
Second Time Lucky
Technology provides ways for you to have a second chance at reengaging buyers, based on what they did. This is known as behavioral retargeting.
More Than Just Money, pt. 2
Customers with whom you have a trusted relationship will be willing to help you in areas core to your business, including supporting other customers and helping innovate.
More Than Just Money, pt. 1
There is more value to having strong, long-term customer relationships than just revenue. One is how well these advocates support new business.
No More Fishing with Nets
Some organizations choose to orient themselves along the furthest edge of the customer-centricity spectrum by changing their sales and marketing orientation towards account-based marketing (ABM).
And Launch!
There is still a great deal that needs to be done in terms of sales-marketing alignment once you’ve launched your campaign.